Our ‘Strictly Go Networking For Music Professionals’ event in London is now completely sold out. We’d like to give a massive thank you to UK Music Jobs for supporting us every step of the way!
For those of you that didn’t have a chance to grab a ticket, then please get in touch with us at email@example.com and we will put you in our priority list for January’s event which we are currently working on. There will be an exciting music industry speaker at January’s event so this is going to be a very special occasion!
And for those of you that have already gotten in touch, you are already on our priority list meaning that you will have access to January’s event first.
In the meantime, we can’t wait to see you all on the 27th November.
If you haven’t got us on Facebook or Twitter already then please visit the links below. Your support is greatly appreciated.
The arrival of social media has revolutionised the way companies now stay in touch with their customers and capture new ones. Whether you like it or not, most organisations now utilise social media – even Legal firms. There are numerous reasons why this is the case. It is cheap, free to use and it can add an extremely powerful punch to any marketing campaign. The possibilities for job searchers are endless and new ways to captivate people are always being thought up.
Let’s not forget that social media makes it easy for us to find relevant contacts quickly and it is an open source for the wider world of networking. LinkedIn is great for this. The music industry was the first industry to utilise the powers of social media through the arrival of Myspace. Although the Internet has inevitably caused a huge drop in record sales with the introduction of online piracy, it has helped to open up the concert and festival market and create a brand new culture for online music which you can tap in to with ease. It doesn’t matter whether you play in a band or whether you work for a record label – social media can kick-start your music career or company very quickly if you use it in the right way.
Start a website and then integrate your digital CV into the home page. Why? Well, Bernie Mitchell from Engaging-People suggests that people invest too much time on a particular social media platform or platforms (Twitter, Facebook, etc). When MySpace closed down, people were devastated because they had spent years building a profile that suddenly become irrelevant. To ensure that you never have this problem, you should build your own ‘internet real estate’ as Bernie would put it. WordPress.com is great for this because it is cheap and allows you to integrate a blog into your site whilst linking it to your own domain name which can add professionalism and ‘classiness’ to the site. For example, http://www.davejonesmusic.co.uk. You can even utilise SEO to help your website flag up in more Google searches which can have a massive impact on your success.
WordPress also has a bunch of useful widgets including an event calendar, Soundcloud, and the ability to link your social media profiles as well as YouTube to your site to gain more followers and ‘likes’ along the way. Building a fully interactive online CV with a full media portfolio is the way forward as it allows you to be creative and attract much more public attention. LinkedIn also gives you a similar option and is great for connecting with potential recruiters or getting you through to the relevant person. No more gate keepers.
Blogging is a great way to attract attention to your website and ultimately your online CV. If you write content about the type of career you want or the people you want to target then you will make a name for yourself in front of those people. For example, if you are looking to get into music licensing, then you should write a series of different articles on this subject to attract people with similar interests. You can then feed your blog posts through all of your social media channels (we recommend Twitter, LinkedIn and Google + as well as StumbleUpon to gain more traffic). Providing that you use the relevant #hashtags and keep posting consistently, you will always attract new followers. Having a large social media following and a fully interactive CV with some well-thought out articles will really help you in front of potential employers.
If you do have any more questions or you’d like us to be more specific, then please don’t hesitate to Tweet us @MyEventBucket.
On a different note, MyEventBucket have teamed up with UK Music Jobs to deliver you with an exciting new networking event in London for music professionals only. If you don’t have the resources to reach your musical dreams, it can be hard doing it alone.
At Strictly Go Networking, you can meet fellow music professionals and build a network of all the right people.
What do I need to do?
Click ‘Buy Now’ and get yourself a ticket to this fantastic opportunity!
In 2012, roughly 400,000 new companies arrived on the UK market. It is estimated that out of those companies, 1 in 3 will fail in their first 3 years of trading. But why is this? Is there a secret formula for success? Some small-business owners back out early at the illusion of picking the wrong product and others believe that going in with the wrong investment is to blame. According to Zak Roby from SE1 Events, sticking to your initial price offering and company values is crucial in successful business development so offering a discount is a no-go; especially in your first year of trading.
Zak also believes that following strict business strategies, creating a strong set of company values and sticking to them is the key to his success. Offering an unquestionable solution to problems that consumers and companies face is how we establish a ‘competitive edge.’ But how can one do this? It would appear that creating a company vision and a set of core-values whilst sticking to them religiously is the way to a bright future in business.
So who is Zak Roby?
With over ten years of experience in successfully delivering large and sought-after events whilst establishing a strong reputation in the industry, Zak was head hunted by technical giants Stage Electrics and given the opportunity to head up their new sister-company SE1 Events which would focus more on the creative delivery side of their clients’ requests as opposed to the technical side which Stage Electrics already deal with.
From working on the biggest events all over the world from Iceland to Abu Dhabi to Morocco, Zak adds that ‘if companies want an event then they have come to the wrong place as we deliver an ‘experience.’ Based on the pictures from their website and their fast-growing reputation, I think it is fair to say that they have accomplished this.
Since taking on this new opportunity 18 months ago, the company has gone from strength to strength whilst rapidly dominating the events industry in the process with their unique ideas and delivery. But the big question is how? How does one achieve such a rapid growth in such a short space of time? Let’s find out.
‘We are a creative events agency born out of an idea from Stage Electrics; the biggest production house in the UK who have backed it financially to drive the business forward. We deal with corporate event management that is all about delivering a powerful message; the right message to the right audience. We know how to get that message across and we have the largest technical supply in the UK.’
‘Clients don’t care how it is done; they just want it to look great and sound great. They want an experience, and one saying I always use is that ‘a good event manager will deliver a good event, and a great event manager will deliver an experience,’ and that’s what we do. We want people to leave knowing why they went to that event in the first place.’
It appears that delivering a powerful message and delivering a memorable experience is what has put SE1 at the top of their field. Other companies can learn from this. Offering a solution to a problem without question is clearly the driving force behind their success amongst other mechanisms which are mentioned below.
‘The key to our success is two things:
1. A powerful relationship and strong guidance from stage electrics which has given us our edge.
2. We come up with a great idea and then we prove we can do it.’
Delivery is crucial here. Creating a concept, delivering that concept and keeping to your promise or ‘values’ as Zak would put it is how we define a good product. So how can small companies without the same financial backing learn from this? What can they do to create a powerful message and deliver a great concept?
Zak has two pieces of advice. ‘Firstly, decide what your brand is and stand by it. Do not give discounts. Do not offer deals because you’ll be known as a wheeler dealer which is a hard rut to get out of. As long as your brand values are right then you are on the right track.’
What are our values? What does this mean?
‘Remember, you do not run an events agency, you run a business. The end product is an event agency. You have to stick to business formulas. The event agency is simply an output of your understanding of strategy, profit and loss, commercial knowledge, and company direction.’
For those of you that haven’t considered brand values and company identity, then now is the time to do so. Being able to stick to proven business methods and being fully aware of what you are offering is what sets the distinction between a successful company and a non-successful company. But what about offering a solution to problems that people and companies face?
Theodore Levitt from Harvard once stated that ‘people don’t want to buy a quarter-inch drill. They want a quarter-inch hole,’ and Zak agrees. ‘People want the solution. They don’t care how to get there. They don’t care how many projectors they have or what sound system they use – they want their delegates to walk away feeling satisfied. It is all about the end result. You are nothing more than a facilitator of the end result.’
This is interesting because it proves the relevance of identifying a problem and delivering an unquestionable solution. This is what creates a good product. Instead of thinking of ‘what shall I design?’ Think ‘what is the problem, and will my product deliver a solution?’ That is how we define a competitive edge. And this could explain why the events industry has been so successful.
‘The events industry is booming. Anyone can set up an agency in their bedroom, but will they be here in 26 months? Mature clients want more than that. They want a delegate message. Large collapses of well-known brands have happened recently because companies weren’t innovative and this has weeded the market out.’
‘Apple were revolutionary a few years back but the iPhone 5 is not any more. Where’s the new revolution? People want something they can touch and it blows them away. When the iPod came out, people were stunned. They couldn’t believe it. That’s why their market value has dropped. Nobody would have thought that MySpace was going to die but it did, and Google+ is the next big thing.’
This is why it is so crucial that companies evolve and consistently revolutionise their market otherwise unexpected crashes can occur, and it is true. Nobody expected MySpace to go down and two years ago, people would have found it hard to believe that Facebook would experience such a rapid decline but this is the reality. Evolution is crucial, but some industries are bullet proof in the sense that humans will always have certain requirements.
‘The events industry has an incredible future because people will always need to communicate. Companies will always need to deliver a message to their consumers whether it is at an award ceremony or a product launch. The events industry will never fail. We are social beasts and this is why the entertainment industry will always remain consistent.’
This is true. People will always need to socialise and this is why networking events and social events will always remain consistent – because they fill a constant need that will never go away. We are social beings. Industries that have dipped can blame new technology and new solutions to the problems they use to solve.
So taking all of these great points in to consideration, what are Zak’s visions and dreams for the future of SE1 and how will he achieve them?
‘We want to continue to stand by our moral ethics and business integrity whilst building a bigger, stronger and aggressive business whilst always remembering why we have been a success in the first place, and when this happens, I’ll be a very happy man.’
But can you blame him? Hard work and the importance of business strategy is what gets us there. Creating some core values, sticking by them, and offering a solution to a problem is what companies need in order to succeed. Identifying key business practices and evolving over time is how we can make it. And this is what counts more than anything else.
Nowadays, industries across the globe are struggling to keep their heads above water in this tough economic climate, but it’s not all doom and gloom. The events industry is one of a minority of industries that have not only survived, but instead is booming. But why is this happening? The world is becoming a more sociable place. Many people love attending events; especially young professionals in cities as they often have the disposable income to do so.
It doesn’t take a genius to work out that for an industry to stay fresh, people need to stay innovative and on trend. Welcome social media. There’s far more to social media than sharing cat videos to your network. Social media has developed leaps and bounds. It has far exceeded its’ initial aim of connecting friends and family as now businesses are taking it on board and if they are not then they should be!
The cost/benefit analysis is ridiculous. It needs to be utilised! The events industry is naturally one of the most sociable industries therefore, what better way to capitalise this than social media. As social media has been growing exponentially (much like the events industry), more and more companies have subscribed. It goes far beyond Facebook and Twitter these days…
Each outlet naturally offers its own advantages and disadvantages. Whether it’s the arty style of Pinterest/Instagram or the more serious LinkedIn; a mixture of various social media platforms tends to be the key. In my opinion, Facebook and Twitter should be at the absolute forefront of your social media strategy, but why?
A lot depends on the age range of your target audience. There seems to be an upward trend in younger people leaving (or not joining Facebook) with the replacement of elderly people instead. The key point is that social media is constantly changing and it will continue to do so.
How Social Media Can Be Used To Promote Your Events:
Step 1: Facebook – Create a Facebook event and invite relevant target audience members. If it’s a big event, keep the event as public so that other members can see this. Encourage attendees to share the event page and what you have is free, effortless advertising for your events company.
Step 2: Twitter – Tweet links to the event. Twitter comes into its own a lot more here, as your tweet can reach large numbers of people; especially with effective hash-tagging. You could also be specific and use the search options on Twitter. For example, if you’re running a high-key event in Kensington then search ‘Kensington Nightlife’ and see what comes up. You can always comment on tweets linking the two, or follow relevant people who come up. This is great as it is targeted marketing which is quality over quantity.
Step 3: Instagram – Take selective pictures of your event and upload them onto your Instagram feed. With carefully thought out filters to optimise your picture quality you can produce some really impressive photographs. Again, the hash-tagging comes into play here. Use them well to bring more and more new followers to your Instagram feed.
Step 4: Twitter – Delegate one team member to ‘live tweet’ during the event. Set up a hash-tag for the night so your followers can tune in to the event as it unfolds; especially if they were unable to attend.
Step 5: WordPress – Write a blog about how the event went. Key themes of the night and a couple of interesting photos should do the trick. As a general rule, 500-800 words are the optimum amount of words to be informative, but not too long-winded. Another point to get across would be that WordPress is the biggest blogging site. Tumblr is often associated with teenage girls so steer clear if these are not your target audience.
Step 6: Facebook – Upload an album of the photographs you took at the event. This is a great way to grow the Facebook fan page due to the fact that you can alter the settings so that people have to ‘like’ the page to tag themselves or friends in the official photos. This is something I have noticed that nightclubs do very well at!
Step 7: YouTube – Take some cool videos of your event. Edit the video so that it’s nice and short. Upload it to your channel and drive traffic to your site – again with Twitter and Facebook.
NOTE: You’ll notice I haven’t really mentioned Google+ or LinkedIn as I’ll be a focusing on them for my future articles.
Your life will be made easy when your customers start doing some of the work for you. This happens when they upload their own photos or blog about their experiences of the events. Please note: These suggestions are my own personal thoughts so use them only for reference and ideas. I hope you found the above useful reading. Every event will be different and trial and error will naturally occur. Keep what works, leave what doesn’t. One last thing, social media is designed to be light and informative – remember to keep it short and sweet.