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The arrival of social media has revolutionised the way companies now stay in touch with their customers and capture new ones. Whether you like it or not, most organisations now utilise social media – even Legal firms. There are numerous reasons why this is the case. It is cheap, free to use and it can add an extremely powerful punch to any marketing campaign. The possibilities for job searchers are endless and new ways to captivate people are always being thought up.
Let’s not forget that social media makes it easy for us to find relevant contacts quickly and it is an open source for the wider world of networking. LinkedIn is great for this. The music industry was the first industry to utilise the powers of social media through the arrival of Myspace. Although the Internet has inevitably caused a huge drop in record sales with the introduction of online piracy, it has helped to open up the concert and festival market and create a brand new culture for online music which you can tap in to with ease. It doesn’t matter whether you play in a band or whether you work for a record label – social media can kick-start your music career or company very quickly if you use it in the right way.
Start a website and then integrate your digital CV into the home page. Why? Well, Bernie Mitchell from Engaging-People suggests that people invest too much time on a particular social media platform or platforms (Twitter, Facebook, etc). When MySpace closed down, people were devastated because they had spent years building a profile that suddenly become irrelevant. To ensure that you never have this problem, you should build your own ‘internet real estate’ as Bernie would put it. WordPress.com is great for this because it is cheap and allows you to integrate a blog into your site whilst linking it to your own domain name which can add professionalism and ‘classiness’ to the site. For example, http://www.davejonesmusic.co.uk. You can even utilise SEO to help your website flag up in more Google searches which can have a massive impact on your success.
WordPress also has a bunch of useful widgets including an event calendar, Soundcloud, and the ability to link your social media profiles as well as YouTube to your site to gain more followers and ‘likes’ along the way. Building a fully interactive online CV with a full media portfolio is the way forward as it allows you to be creative and attract much more public attention. LinkedIn also gives you a similar option and is great for connecting with potential recruiters or getting you through to the relevant person. No more gate keepers.
Blogging is a great way to attract attention to your website and ultimately your online CV. If you write content about the type of career you want or the people you want to target then you will make a name for yourself in front of those people. For example, if you are looking to get into music licensing, then you should write a series of different articles on this subject to attract people with similar interests. You can then feed your blog posts through all of your social media channels (we recommend Twitter, LinkedIn and Google + as well as StumbleUpon to gain more traffic). Providing that you use the relevant #hashtags and keep posting consistently, you will always attract new followers. Having a large social media following and a fully interactive CV with some well-thought out articles will really help you in front of potential employers.
If you do have any more questions or you’d like us to be more specific, then please don’t hesitate to Tweet us @MyEventBucket.
We are happy to help!
The MyEventBucket team.
On a different note, MyEventBucket have teamed up with UK Music Jobs to deliver you with an exciting new networking event in London for music professionals only. If you don’t have the resources to reach your musical dreams, it can be hard doing it alone.
At Strictly Go Networking, you can meet fellow music professionals and build a network of all the right people.
What do I need to do?
Click ‘Buy Now’ and get yourself a ticket to this fantastic opportunity!
To find out more about UK Music Jobs, visit: http://uk.music-jobs.com/
- Strictly Go #Networking For #Music Professionals @ukmusicjobs (myeventbucket.com)
- 10 useful tips for better use of social networks (part 1) (fieldoo.com)
- How to use social media to make real-world connections (fullstart.com)
- Social Media Marketing (waeltech.wordpress.com)
- Thank you Intro to PR Class (missbrogan93.wordpress.com)
- Social Media Cheat Sheet: LinkedIn Connections Part I (business2community.com)
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Eventbrite are the largest online ticket service for independent organizers on the planet. Since their birth in 2006, they have moved all over the world from San Francisco right the way through to the UK. Their platform enables independent organizers such as MyEventBucket (us) to sell tickets online whilst using a variety of integrated social-media tools to enhance our online presence and sales. Eventbrite’s recent integration with WordPress has allowed organisers to have ‘featured events’ on their blogs which has never been done before.
As an avid user of Eventbrite, I felt very privileged when Bethan Thomas and Marino Fresch invited me down to get involved at their Panel at Social Media Week in London. Did I ask any questions? No. The answer was an obvious ‘yes.’ And what an experience it was! The morning began with a fantastic social-media masterclass from Katie MacPhee that covered some cool tips and tricks for selling tickets online ranging from ‘early bird tickets’ to ‘event reports’ right the way through to ‘tracking links.’
Next up was a quick peak of the Google keynote before rushing back up stairs to get involved in the Eventbrite panel with Bethan, Marino, Bernie Mitchell and myself. Each of us covered a range of subjects including:
* The most effective social media channels for selling events
* How different platforms perform differently depending on the type of event
* Attendee influence with online sharing
* Other ways to promote events including Google+ and blogging.
Some great questions came up from the audience and half a jug of water was guzzled in the process. Followed by many Tweets and Followers, it was great to have such an in-depth discussion about something we are all so passionate about… Social Media.
You can watch the videos here: http://new.livestream.com/smwlondon/events/2419483/videos/30873300
It was a real pleasure and a fantastic experience, so a massive thanks to Eventbrite!
- The importance of social in business #SMWLDN (onlinepruk.com)
- Debating where social sits at #SMWLDN (immediatefuture.co.uk)
- Nick Sherrard on Sound and Music’s #smwsocialmusic Event (soundandmusic.org)
- Marketing 2.0 – Eventbrite + ReTargeter (retargeter.com)
- [Event] #SMWSocialStyle – Thurs, Sept. 26th! (lipsticklaceandlattes.com)
- Where next for Social Business? @ Social Media Week London (enterpriseirregulars.com)
- What are your top social media questions? (immediatefuture.co.uk)
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