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Twitter announced (via a Tweet, naturally) that it will go public on the 12th September. Will this have an impact on Twitter and its’ consumers? The micro-blogging site currently has an estimated 200 million users whilst Facebook has one billion. Why are so many social companies going public? Facebook and Groupon have not done very well at all out of it! The only ‘social’ company that have really made a success of listing on the NASDAQ is LinkedIn. Facebook was dramatically overvalued and lost $16 billion in the process of the Initial Price Offering (IPO). Will Twitter going public help the company and us, the users?
Twitter needs to remember that they started out as a ‘cool’ site – underground if you will. Now that they are going public, it risks detracting from their core values… They are very much becoming corporate with the idea. Investors are going to want and expect big things. They NEED growth in Twitter in order for their own shares to grow. Many people have become/are getting fed up of Facebook becoming enormously corporate. It’s no surprise they are trying to monetise nearly everything on their site – they have a different agenda now. It seems Facebook has now become an advertisers’ dream. I believe Facebook will fade away in the next couple of years or so, if not sooner.
One of Twitter’s attempts at monetising their services was the notorious ‘sponsored tweets.’ This inevitably has become a bit of a flop. Many social-media gurus have brandished this a waste of time, much like the need to buy ‘fake followers and likes’. Twitter needs to take advice from this and perfect monetising their services.
It’s not all bad news. This transition could be great for Twitter and its’ the users. Eventually, the capital will dry up and the company will fade away without a substantial investment of some kind. The monumental advantage Twitter has is that they can learn from Facebook’s mistakes and success in their approach to their IPO, as well as the subsequent events. Twitter has become a powerful tool for many industries using their services; none more so than our industry – the events industry. The scope to which the site can be used is enormous! Lets’ hope this progresses after the company goes public.
Many event companies heavily rely on Twitter’s services, predominantly due to the ease of use, and the ability to reach a huge amount of existing and potential customers in a very short space of time. Companies in the events industry need to use their social media channels to convert interest into sales. Unfortunately, Twitter alone isn’t enough for this. One of the ways I feel Twitter could help the events industry is to have a selling facility for its business clients on Twitter.
Events companies should use targeted and timed marketing in their online activity. Twitter can offer this in abundance. A problem that could result with Twitter becoming a publicly-listed company is that Twitter’s management may try to change too much of the site in one go, hindering, not elevating the company to greater success. All of this could certainly lead to many of Twitter’s following leaving, and spending more time on other social networking sites. This would be terrible for businesses in the events industry using the site as part of their marketing campaigns.
If the deal goes through, Twitter has the potential to invest and produce some truly innovative tools for the site. Given the fact that the social media industry has become immensely populated with companies, Twitter needs to stay powerful. Twitter really needs to take a pragmatic approach, and look at their core business model, and ensure this move doesn’t scare a lot of people off, and end up being ‘one of those companies.’ Social media as an industry is definitely going to be here for a while. It’s very much a case of ‘survival of the fittest’ for the companies involved.
By David Rose
- Twitter IPO will Be Hot But with Risks – A Clever Way to Play It (wallstreetpit.com)
- Twitter may have $1.5B IPO on New York Stock Exchange (report) (venturebeat.com)
- My thoughts on the Twitter IPO: An overrated user base and an underrated business model (rossrambles.wordpress.com)
- Twitter IPO: It’s Official (baltimorenewsjournal.com)
- Twitter Going IPO So What Does this Mean (fanfaresocialmedia.wordpress.com)
- Will Twitter Be the Last Big Social Media IPO? (mashable.com)
- How the Twitter IPO Will Impact the Future and Social Media (socialsamosa.com)
- Twitter Files IPO as Social Media Stocks Storm Back (blogs.wsj.com)
Do we really need closure to move on? – By Nichola Mae Meron #journorequest #londonislovinit #bizitalk
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My old workmate has been seeing a new guy for the past 3 months which appears to be going well so far based on what she told me over dinner last week. Annoyingly, her ex recently called to meet up. To her, his invite was too tempting. Ironically, given that his behaviour in the latter part of their relationship was unforgivable (not to mention his unceremonious decision to split), she still believed that if she were to meet him, she could move on. She could get closure.
‘Closure’ is a familiar word that I am also guilty of using with similar conviction. At the end of a relationship, we (yes, we – we’re all guilty) are often convinced that the only way to move on is to seek closure. But what exactly is closure – and do we really need it to move on?
According to cognitive psychology textbooks, closure is ‘the desire or need individuals have for information that will allow them to conclude an issue that had previously been clouded in ambiguity and uncertainty’. However, the term has been hurled around so carelessly these days that it hardly ever means the end. What was once an ordinary term to signal a dignified parting based on mutual understanding has now been glamorised and perpetuated by Hollywood-style sitcoms to signify tearful tantrums and dramatics.
We often seek closure with the hope to settle issues and separate amicably. In reality, it soon becomes just another reason to pick a fight and push some buttons, possibly in the name of revenge. If you’ve been hurt, closure really stands for, ‘Let’s unearth and interrogate all the reasons why you left/cheated on/no longer love me. Only when I am satisfied that you feel bad enough can I really move on.’
With misguided intentions, closure is anything but a healer. It supposedly encourages our need to end a chapter, but it only rouses more emotion within us. It’s really an opportunity for validation, a chance to reassure a less-than-secure belief that lingered since the split. It may give our bruised ego temporary relief if our ex tosses a few compliments our way. It may even soothe our anger if we see our ex flooded with profound remorse. In either case, we actually delay our ability to move on. We’ve painfully revisited past experiences and relived old feelings, but we’re still back to where we were.
Even if we refer back to the traditional, psychological interpretation of closure, I believe it is still unnecessary. In my experience, I’ve learnt that after break-ups it’s best to just let it be. Over time, true confidence and security within us is enough to warden off any ambiguity and uncertainty about a relationship. These are the only things you need to accept in order to move on.
Just experienced a breakup? Want to meet somebody new? MyEventBucket are hosting a FREE launch party and singles networking event at the Patch Bar in Black Friars on the 28th August and you are invited… So bring your friends and your work colleagues! This will be a great chance to mingle, meet new people and find out about the hottest new events in town; not to mention a couple of cheeky drinks in the meantime!
This is a ticketed event, but tickets are free so get yourself a space booked into this fabulous night! You can get yourself a ticket here: http://myeventbucketlaunchparty2013.eventbrite.co.uk.
We can’t wait to see you there.
- How to Be Totally Cool With Not Getting Closure (jezebel.com)
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Whether you like it or not, multicultural dating is finally being considered as a norm in society nowadays; even more so in a city as eclectic as London. Whether it is a person from a different country, cultural background, race or religion, the emphasis is on the fact that we’re all human and nothing else matters. Even though not everyone may agree with it, it is definitely something that is becoming tolerated and even better, celebrated. I think that more often than not there is too much emphasis on finding a ‘perfect’ match or someone you have ‘a lot in common’ with, however the most frequent love story I hear being told is that love was found in a place where it was least expected or in a person they never would have thought of (Insert opposites attract cliché here).
Instead of writing an article complaining about how multicultural dating is not accepted, why not write an article celebrating it instead? So firstly I will offer some advice for dating someone from a completely different background. If you know where the person is from, avoid the clichés and perhaps do a little Googling here and there but remember, its not as if you’re revising for a test. It’s more than likely your date will have their own opinion and insight on topics about their culture or where they’re from.
That being said you also need to be prepared to dispel any stereotypes about where you are from, because stereotypes are fiddly things and no matter how offensive/inaccurate they are, we are all guilty of using them; especially if we don’t know any better. Also, be prepared for the odd cultural clash in terms of etiquette. This can’t be avoided but once you’ve exchanged your first greeting you’ll get a general idea and find a common ground that suits you both. Other minor issues in regards to paying for the date, where to meet etc… Well that really depends on the individual, just don’t shy away from communication and compromise as again, it’s about finding what works for both of you.
Okay, enough of that. Let me tell you why multicultural dating is so wonderful! Personally, I think sometimes we search for security in the world of love because it is seen as something scary, risky and that’s why dating websites always promise to make dating easy in order to target single people’s insecurities. How many times have you heard somebody say that they’re scared of getting hurt? Or ‘he/she’s not my type’? People are so scared to think outside of the box, that they end up boxing themselves in. Am I saying that dating should be a challenge? No, but I am saying that it should be fun and about pushing yourself out of your comfort zone. I have been on dates with guys from different backgrounds, different cultures and although not all of them worked out, I did find a diamond amongst them and as much as I hate conforming to social stereotype it caught me completely off guard.
So what is it like dating someone completely different? Well, it is something that keeps you on your toes because of your diverse cultural upbringings etc. However because of this element of unknown, it gives you plenty of things to talk about even if none of them are in common.
It’s so easy to get caught up in our own lives that it’s actually refreshing to leave all that behind and learn about someone else’s life. People from different cultures have different norms and it forces you to open your mind a little. Like I said earlier, just because you’ve found someone with all the same interests as you this DOESN’T mean that a spark will magic itself out of thin air, nor am I saying that dating someone with no common interests whatsoever will, but if you go through life rejecting anyone and everyone who doesn’t like all the things you like or is simply ‘not your type’ then you’re only limiting yourself.
After all, dating should be an enjoyable experience and if one person isn’t right, so what? You will have plenty of opportunities to find someone else, so you may as well have fun along the way. Rules and limitations that we set ourselves and convince ourselves to believe we are looking for will only be blown out the window anyway when the right person comes along.
- Canadian Multiculturalism? (antisocialsociologist.wordpress.com)
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If someone were to ask you what the city of the love is, most humans and even machines (just type “City of Love” in Google Image and voilà) would say Paris. If you were to think about the palace of love, the Taj Mahal might spring to mind; built by the loving Shah Jahan for his favourite wife. You may mention a hundred different locations before you finally reach the crux. The real city of love is London and romance has been known to form in the most unique of places; including the tube!
We’re not joking. The ‘Transport for London’ should change its’ name to ‘Transport for Love.’ I’ve lived in Madrid, New York and Moscow and I’ve never had so much attention (buses are also included in here). People can often approach you when you least expect it, start a conversation and in 5 minutes they have your number! Being polite but picky is key otherwise you might just end up with half of London in your phone book.
I’ve often wondered whether men in London have a Masters in Love as they can flirt without giving the game away. Jokes aside; don’t feel bad if you are yet to experience this. It only happens to me a couple of times a year! What is true though, is that in this city you can find love in any corner and there will always be someone who finds you sexy and interesting. The coexistence of cultures and different races makes your black hair an ordinary thing in this country and quite often it can become a preferred characteristic for a hot blonde Irishman. Someone may love the shape of your eyes, the colour of your skin and your accent. There are new people coming and going every day who are looking for new experiences and adventures; and what better feeling is there than falling madly in love?
I arrived in London a year ago from Madrid. I made a pact with myself that I would avoid serious relationships. I stepped into the city on the 10th of July and on the 26th I started dating my current partner. Who would think? London is invaded by a spirit of perpetual youth and a sense of risk-less-ness. No matter what age you are or where you come from, here you have a beginning with people in the same situation than you in a huge city with thousands of activities and let’s be clear; lots of hormones.
When a good friend of mine visited me last May, she was shocked by the amount of men who tried to approach her in coffee shops which proves that you don’t even need to go to pubs or have a considerable night life. You could even find your soul mate on your way to work.
- The Taj Mahal (thepoordorg.com)